Year
2024
Services
- Logo Design
- Design System
- Product Packaging
- Website Design
- Merch
Sublime Beauty: Where Skincare Meets Self-Care
At Sublime Beauty, we believe skincare is more than a routine—it’s an experience. Our esthetician studio provides expert care tailored to your skin’s needs, while our premium skincare products bring professional-grade results to your daily routine. Powered by high-performance ingredients, every treatment and formula is designed to nourish, restore, and enhance your natural beauty.
The Identity
The Identity
The Identity
The Identity
The Identity
The Brief
Sublime Beauty, a full-service esthetician studio based in South Lake Tahoe, approached us for a complete brand refresh. Their goal was to elevate their identity to better reflect the high-end experience they offer—from expert skincare treatments to future product development. While their services were well-loved by clients, their visual brand lacked the polish and sophistication needed to stand out in a competitive beauty market.
They needed a look that felt both glamorous and approachable—something modern and clean, but still warm and luxurious. In addition to a new logo, Sublime Beauty also wanted supporting marketing materials and a foundational packaging design system that could scale with their future skincare line.
The Design System
The Design System
The Design System
The Design System
The Design System
Our Approach
Our goal was to create a brand identity that felt elevated, modern, and unmistakably high-end—without losing the personal, welcoming feel that defines Sublime Beauty. We started with a refined logo system that pairs elegant typography with subtle, minimalist design cues to reflect the studio’s luxurious yet approachable vibe.
To ensure brand consistency across every touchpoint, we developed a suite of marketing collateral—from service menus and appointment cards to social templates—that felt cohesive and polished. We also built the foundation for their upcoming product line, designing a flexible packaging system that could scale as new items are introduced. Every element was crafted to evoke a sense of care, confidence, and calm—mirroring the Sublime Beauty experience from treatment room to take-home skincare.
The Brand In Action
The Brand In Action
The Brand In Action
The Brand In Action
The Brand In Action
The Outcome
The brand refresh gave Sublime Beauty a distinct, elevated identity that captures both the professionalism of a high-end studio and the warmth of personalized care. With a modern logo, cohesive marketing materials, and a scalable packaging system in place, the brand now has a consistent visual language that supports its growth—from local services to future product launches. The new identity not only resonated with existing clients, but also positioned Sublime Beauty to attract a broader audience seeking quality skincare with a luxurious touch. What began as a local esthetician studio now looks and feels like a full-fledged beauty brand—ready for what’s next.


