Sublime Beauty, a full-service esthetician studio based in South Lake Tahoe, approached us for a complete brand refresh. Their goal was to elevate their identity to better reflect the high-end experience they offer—from expert skincare treatments to future product development. While their services were well-loved by clients, their visual brand lacked the polish and sophistication needed to stand out in a competitive beauty market.

They needed a look that felt both glamorous and approachable—something modern and clean, but still warm and luxurious. In addition to a new logo, Sublime Beauty also wanted supporting marketing materials and a foundational packaging design system that could scale with their future skincare line.

Our goal was to create a brand identity that felt elevated, modern, and unmistakably high-end—without losing the personal, welcoming feel that defines Sublime Beauty. We started with a refined logo system that pairs elegant typography with subtle, minimalist design cues to reflect the studio’s luxurious yet approachable vibe.

To ensure brand consistency across every touchpoint, we developed a suite of marketing collateral—from service menus and appointment cards to social templates—that felt cohesive and polished. We also built the foundation for their upcoming product line, designing a flexible packaging system that could scale as new items are introduced. Every element was crafted to evoke a sense of care, confidence, and calm—mirroring the Sublime Beauty experience from treatment room to take-home skincare.

The brand refresh gave Sublime Beauty a distinct, elevated identity that captures both the professionalism of a high-end studio and the warmth of personalized care. With a modern logo, cohesive marketing materials, and a scalable packaging system in place, the brand now has a consistent visual language that supports its growth—from local services to future product launches. The new identity not only resonated with existing clients, but also positioned Sublime Beauty to attract a broader audience seeking quality skincare with a luxurious touch. What began as a local esthetician studio now looks and feels like a full-fledged beauty brand—ready for what’s next.