G2G Bars
Year
2020
Services
- Packaging Redesign
Deliverables
- G2G Packaging Concepts
A new look for one yummy bar.
The good people at G2G were the process of doing some branding audits of their brand and they were interested but not completely set on changing their existing protein bar packaging. They came to Red Rider Creative for some concepts and ideas on updating their packaging.
Rebrand Concept
Rebrand Concept
Rebrand Concept
Rebrand Concept
Rebrand Concept
WHAT WE DID
From a light "touch-up" to the other extreme the options I presented to G2G really ran the gambit.
In the end this project did what it was supposed to do. It got the ball rolling on a much needed internal conversation within the company on what direction is actually right for the G2G brand. They learned what they liked and what tehu didn't.
Package Design
Concepts