FIRE TACOS

Client

Fire Tacos

Year

2025

Scope

Brand Identity Design
Visual Language
Brand Foundation

The Brief

Fire Tacos needed a bold, cohesive brand identity designed to stand out in high-visibility environments. The project focused on building a flexible visual system that could translate seamlessly across the logo, menus, food truck wrap, and supporting brand applications.

Brand Gallery

A visual snapshot of the Fire Tacos brand system, showing how the identity comes to life across key touchpoints.

Fire Tacos

How can I help you today?

Winston Elias

Let me get three tacos, two aguas frescas.
Also everyone’s saying the burritos are fire 🔥

Fire Tacos

Damn Again?

Our Approach

To bring Fire Tacos to life, we set out to create a brand that was as bold and dynamic as the flavors they serve. We started by developing a cohesive identity that captured their fiery energy and love for authentic Mexican street food. From the ground up, every design decision was fueled by their mission to stand out and connect with spice lovers everywhere.

• Visual Identity: We designed a striking logo and color palette inspired by the heat and vibrancy of their tacos. The fiery red, golden yellow, and smoky charcoal tones became the foundation of a visual system that reflects their bold personality.

• Food Truck Design: We crafted an attention-grabbing wrap for their truck, using flame motifs, bold typography, and iconic taco imagery to make Fire Tacos impossible to miss on the streets.

• Collateral Creation: To enhance the customer experience, we designed menus, packaging, and custom hot sauce labels that extended their brand story and made every interaction memorable.

• Messaging and Tone: We developed a playful, confident brand voice that highlights their love of spice and community, making Fire Tacos not just a food truck but a cultural experience.

By blending bold visuals, thoughtful details, and authentic storytelling, we helped Fire Tacos ignite their brand and build a loyal following. Every element was designed to reflect their passion for flavor, heat, and bringing people together over great food.

Outcome

Fire Tacos rolled out with a bold, unforgettable brand that turns heads and ignites appetites. From the eye-catching truck design to the fiery hot sauce labels, every detail reflects their passion for flavor and heat. The cohesive branding has not only elevated their street presence but also built a loyal following of taco lovers craving bold, authentic experiences. Fire Tacos isn’t just a food truck—it’s a movement on wheels.